Committing your organisation to a strategic use of service design

Are you looking to incorporate service design methodologies to improve customer satisfaction and experience, but face resistance from senior management who remain unconvinced of the benefits and results of customer experience and service design? In this article, we ask Siobhan Hennessy, Head of Customer Experience at Musgrave Group, about the key factors that enabled Musgrave Group to introduce...
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A Service Design journey from traditional bureaucracy to agile business

By using a service design approach, it is possible to create superior customer experiences with the ultimate goal of accelerating growth and sustainably improving business performance. In this article, we share two examples of how service design was used to improve agility in two traditional organisations, and the impact the changed approach had on their business. May we present: Cases Tekes and...
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Hellon becomes most awarded service design agency by SDN after third win for high level impact in the retail sector

In October 2018, Hellon received the “Best in Commercial Category” award at the Service Design Global Conference in Dublin. This was Hellon’s third award at the event making us the most-awarded agency by the Service Design Network.  The awarded project was conducted together with Irish grocery retail and wholesale company Musgrave, and was based around designing an improved experience for parents...
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Hellon teaches their AI to understand spoken Finnish

Hellon has secured a funding of almost half a million euro to teach their Artificial Intelligence AINO to understand and recognize what makes us happy – the technology is expected to revolutionize the customer services industry first in Finland and then around the world.
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Which investments to prioritise? AINO helps in making better investment decisions

 
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AINO helps managing the customer experience

 
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Hellon Proudly Presents: AINO

 
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Academic papers

Kirsikka Vaajakallio, Anna Pyyluoma, Zeynep Falay von Fittner and Tuuli Mattelmäki: Experience strategies in the back stage
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Hellon helped to define the next government’s agenda in Finland utilizing service design approach

In the recent years, Hellon has had the opportunity to apply service design approach to various organizational strategy processes. In January 2018 Hellon, together with State Treasury’s D9 digital team, facilitated a two-day workshop, The Sprint Towards Sustainable Growth, which is a great example of how participatory and user-centered approaches of service design can be applied to...
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Back to the Human

My best friend wrote this in my high school yearbook: “I’ve lived through some things just so I can tell you.”
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