Five tangible business benefits of service design

As service designers, we are often asked how service design and its success rate are measured. Those considering investing in service design are also naturally interested in the tangible benefits of service design for the business and what return on investment they can expect. We tackle these questions in this blog post so keep on reading!
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Using service design to improve customer experience, resulting in operational benefits and better business results overall

In this blog post, we take a deeper look at one of Hellon’s service design projects and explain how service design methods can help you achieve measurable benefits that have a positive impact on your business. Everyone looking to invest in service design wants to ensure their project is a success, so keep reading if you want to find out how Hellon can help you achieve this.
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How to achieve results and avoid pitfalls using service design

Service design is a proven methodology for enhance the success of a business while producing measurable results. The key to a successful service design project is adopting a systematic approach, having the courage to try something new and a positive mindset. On the other hand, it's also easy to derail a service design project if the employees are not fully committed or if the project hasn't been...
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The six stages of a customer-centric transformation

Successful customer-centric transformation requires commitment and determination of senior management. The methods and principles of service design play a key role in this change. 
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Customer-centricity is at the centre of a successful transformation process

In this article, we explore why it’s a good idea to adopt a customer-centric approach when your company or organisation is going through a change. We will also look into the concrete benefits customer-centric service design offers with regards to your company’s business operations and in achieving your vision.
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Five common pitfalls in service design projects and how to avoid them

Service design has quickly become a new innovative approach used by numerous companies to improve their business. In this blog post, we list five common mistakes we have observed, which may cause service design projects to fail. In most cases, these mistakes stem from insufficient understanding of the service design process and from relying on service development processes that are based on more...
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How can service design help your company succeed?

Service design is an approach that companies are increasingly adopting to ensure customer-centric development. In this blog post, we decided to focus on the business benefits of service design because, in our experience, while service design has gained a lot of attention it can sometimes be difficult to understand how it can contribute to commercial success. Among other reasons, this is due to...
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Podcast Recommendations for the Summer

Summer – the time of the year when the days never end and we all take some time to relax on a beach, in the countryside or why not in a city. Many of us spend the lazy summer days reading a good book (or five) or listening to an interesting podcast. The podcast trend does not look to be slowing down, and there is a plethora of subjects to choose from. If you are interested in exploring the topics...
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Service Design Insights from DOERS 2019

On April 25th over 480 service design professionals and enthusiasts – both from the agency world and in-house - gathered in Budapest for the 2nd DOERS conference. Over the course of the day conference attendees were treated to inspiring presentations, engaging and interactive workshops, and finally networking and drinks under a clear blue, sunny sky. Hellon was invited to host a workshop about...
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Committing your organisation to a strategic use of service design

Are you looking to incorporate service design methodologies to improve customer satisfaction and experience, but face resistance from senior management who remain unconvinced of the benefits and results of customer experience and service design? In this article, we ask Siobhan Hennessy, Head of Customer Experience at Musgrave Group, about the key factors that enabled Musgrave Group to introduce...
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