Accelerating Sustainability Transformations within organizations


In this time of rapid change and uncertainty, how are you addressing, the much-required sustainability transformations in your industry? Are you able to connect your sustainability goals to your business goals? To support with this challenge, at Hellon we have designed the “Sustainability Futures Game” as part of the EU funded CreaTures Project under Horizon 2020 research and innovation program.

The Sustainability Futures Game is designed first and foremost for people with leadership and sustainability-related roles in organisations. It facilitates players to co-create a desirable future state for 2030 and then utilise backcasting to identify pathways for how selected UN SDG goals have been achieved.

The game is a fruitful conversation starter for future strategy discussions in organisations. Although it includes educational elements (such as introducing SDGs, sharing knowledge and experiences) its main purpose is inspirational and pushing the “as-is thinking” with creative methodologies.

Why it is important to imagine alternative desirable futures?

The decisions we make today affect how future generations live their lives. It is impossible to change the discourse of today unless we grow our capacity to imagine alternative and better futures for all. We need to create a sense of urgency to encourage behavioural change within organisations in order to reach the sustainability goals.

Creative practices such as the Sustainability Futures Game, have the potential to support development of new capabilities within organisations, enabling new ways of thinking and a more holistic understanding of interdependencies and long-term consequences of today’s decisions.

How does Hellon’s Sustainability Futures Game work?


The game consists of 2 main parts:

  • The first part of the game uses methods from arts and design around improvisation, storytelling and creative problem solving. The gamified approach immerses participants in future stories they can co-create and emotionally connect with, encouraging them to interact and engage in dialogue. The game produces a constructive platform for discussions, leading to a better understanding of future possibilities as well as potential conflicting views.
  • The second part of the game facilitates the backcasting method, to identify critical challenges and solutions to achieve the co-created desirable future. It results in concrete suggestions for today’s actions.

The game can be played in a physical or online format with a facilitator. It can be tested with a half day mini session with 8-10 people to introduce the approach, or as a one week sprint with more in-depth analyses and outcomes.

The key value proposition of the Sustainability Futures Game:

  • With support of creative methodologies, it triggers imagination of the participants to envision desirable alternative futures
  • It forms a holistic understanding of interdependencies and long term consequences of today’s decisions
  • Guide actions and decisions of today in connection to desirable futures
  • It creates a sense of urgency to encourage behavioural change within organisations

Could the Sustainability Futures Game support you and your organisation

Do you want to try out the sustainability futures game within your organisation? Or facilitate a similar game or workshop suitable to your organisation’s unique needs and context? We would love to help you on this journey. Contact us or leave a reply and we’ll get back to you.

Hellon Zeynep 0434

Zeynep Falay von Flittner

Principle, Sustainable Design
+358 40 0445334



Sustainability Futures Game is part of CreaTures: Creative Practices for Transformational Futures. CreaTures project has received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement No 870759. The content presented represents the views of the authors, and the European Commission has no liability in respect of the content.