Do you segment your customers mainly based on their age, gender, location or education without actually involving your customers? Well, you might get more accurate results by tossing a dice and assigning your customers into random segments. Let’s see why.

In order for a business to reset strategy for 2021, change need to start from the customer. What has changed for the customers? How much? In which direction? How can we continue to deliver value today and tomorrow? This is the perspective where the planning of the reset needs to start.

Companies and organisations which are the most likely to bounce back quickly after the Coronavirus outbreak, are the ones who can restore the feeling of safety for their customers and show that measures have been taken for improved customer safety as part of the service experience.

It is said that gaining competitive advantage is one of the most important goals, or perhaps even the most important goal in business because it helps make sure your company is set to succeed. If a company has managed to build a competitive edge, i.e. set itself apart from its competitors, it goes without saying that none of the competitors have managed to offer an equivalent experience to their...

Customer value and customer experience are current buzzwords, and for a reason: they are important factors that tie your customers to your brand and define the quality of your business. Customer value is based on the relationship between the costs and the benefit as experienced by your client when they buy your products and services. From a service provider or a company perspective, producing...

As service designers, we are often asked how service design and its success rate are measured. Those considering investing in service design are also naturally interested in the tangible benefits of service design for the business and what return on investment they can expect. We tackle these questions in this blog post so keep on reading!

In this blog post, we take a deeper look at one of Hellon’s service design projects and explain how service design methods can help you achieve measurable benefits that have a positive impact on your business. Everyone looking to invest in service design wants to ensure their project is a success, so keep reading if you want to find out how Hellon can help you achieve this.

Service design is a proven methodology for enhance the success of a business while producing measurable results. The key to a successful service design project is adopting a systematic approach, having the courage to try something new and a positive mindset. On the other hand, it's also easy to derail a service design project if the employees are not fully committed or if the project hasn't been...

Successful customer-centric transformation requires commitment and determination of senior management. The methods and principles of service design play a key role in this change. 

In this article, we explore why it’s a good idea to adopt a customer-centric approach when your company or organisation is going through a change. We will also look into the concrete benefits customer-centric service design offers with regards to your company’s business operations and in achieving your vision.