6 minutes to make one of your biggest life decisions  – Hellon's findings on how the traditional banking sector hasn’t kept pace with the changing world

 

We are growing as companies and organisations are increasing their investments on customer experience amidst the pandemic. 

 

Do you segment your customers mainly based on their age, gender, location or education without actually involving your customers? Well, you might get more accurate results by tossing a dice and assigning your customers into random segments. Let’s see why.

In order for a business to reset strategy for 2021, change need to start from the customer. What has changed for the customers? How much? In which direction? How can we continue to deliver value today and tomorrow? This is the perspective where the planning of the reset needs to start.

Companies and organisations which are the most likely to bounce back quickly after the Coronavirus outbreak, are the ones who can restore the feeling of safety for their customers and show that measures have been taken for improved customer safety as part of the service experience.

It is said that gaining competitive advantage is one of the most important goals, or perhaps even the most important goal in business because it helps make sure your company is set to succeed. If a company has managed to build a competitive edge, i.e. set itself apart from its competitors, it goes without saying that none of the competitors have managed to offer an equivalent experience to their...

Customer value and customer experience are current buzzwords, and for a reason: they are important factors that tie your customers to your brand and define the quality of your business. Customer value is based on the relationship between the costs and the benefit as experienced by your client when they buy your products and services. From a service provider or a company perspective, producing...