The way that companies create value has changed with the times. From the Age of Manufacturing at the turn of the 20th century, to the Age of Distribution in the 1960s, to the Age of Information starting with the internet in the 1990s — all these led to the Age of the Customer around the 2010s. The most successful companies in the Age of the Customer understand what their customers want and have...

Every day, more and more businesses realise the true value of Customer Experience or CX.  The numbers don’t lie: in 2021, 44% of businesses reported that CX was a primary differentiator for their business. And a further 48% said it was a partial differentiator. The key takeaway? CX matters. And in an ever-crowded marketplace, now is the time to get on board. Let’s take a closer look at why your...

Acknowledging the Queer Experience is not only what’s right for society, but it can be great for business too. Getting Customer Experience right is make-or-break for your business. You have multiple opportunities, right across the customer journey, to win customer loyalty and build ROI. And yet it just takes one or two disconnects to lose a customer forever.

At Hellon, we’ve been honing our use of emerging technologies for the last five years. Today, AI is utilised in approximately 1 in 3 of our CX design projects. How are we using Artificial Intelligence and what value does it add? Let us explain…

6 minutes to make one of your biggest life decisions  – Hellon's findings on how the traditional banking sector hasn’t kept pace with the changing world

 

We are growing as companies and organisations are increasing their investments on customer experience amidst the pandemic. 

 

Do you segment your customers mainly based on their age, gender, location or education without actually involving your customers? Well, you might get more accurate results by tossing a dice and assigning your customers into random segments. Let’s see why.