Dare to Share: Succeeding in the customer-centric Age of Purpose

The way that companies create value has changed with the times. From the Age of Manufacturing at the turn of the 20th century, to the Age of Distribution in the 1960s, to the Age of Information starting with the internet in the 1990s — all these led to the Age of the Customer around the 2010s. The most successful companies in the Age of the Customer understand what their customers want and have...
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6 business outcomes you can expect from investing in CX

Every day, more and more businesses realise the true value of Customer Experience or CX.  The numbers don’t lie: in 2021, 44% of businesses reported that CX was a primary differentiator for their business. And a further 48% said it was a partial differentiator. The key takeaway? CX matters. And in an ever-crowded marketplace, now is the time to get on board. Let’s take a closer look at why your...
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Understanding Queer Experience (QX) and its untapped commercial power

Acknowledging the Queer Experience is not only what’s right for society, but it can be great for business too. Getting Customer Experience right is make-or-break for your business. You have multiple opportunities, right across the customer journey, to win customer loyalty and build ROI. And yet it just takes one or two disconnects to lose a customer forever.
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Embracing technologies in CX Development: 4 ways that AI can unlock new insights

At Hellon, we’ve been honing our use of emerging technologies for the last five years. Today, AI is utilised in approximately 1 in 3 of our CX design projects. How are we using Artificial Intelligence and what value does it add? Let us explain…
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The ‘new way we work’ & overcoming the collective culture shock of COVID-19

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The traditional banking sector hasn’t kept pace with the changing world

6 minutes to make one of your biggest life decisions  – Hellon's findings on how the traditional banking sector hasn’t kept pace with the changing world
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Re-Designing the Future of Mobility

 
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Hellon team is growing – COVID Put Customer Experience at the Top of C-Suite Leaders’ Agenda

We are growing as companies and organisations are increasing their investments on customer experience amidst the pandemic. 
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Accelerating Sustainability Transformations within organizations

 
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Human-Centric Segmentation is the modern customer segmentation

Do you segment your customers mainly based on their age, gender, location or education without actually involving your customers? Well, you might get more accurate results by tossing a dice and assigning your customers into random segments. Let’s see why.
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